Our Culture & Values

“The role of Cardinal is not to have all the ideas; it’s to create a culture where everyone can have ideas and feel that they’re valued”

Our Culture and Values are at the heart of why we do what we do. We are committed to creating a culture where everyone can be the best they can be.

Scroll down to read about the core values that have shaped and defined our business and our people.


To creating a culture where everyone can be the best they can be.

Supporting each other to grow and develop.

Making it simple for our clients to do business with us.

Not criticizing, condemning or complaining.


Striving to get better at what we do.

We push boundaries.

We are a challenger brand and plan to change our industry.


We are driven to find quick and clever ways to overcome difficulties.

We find creative and imaginative solutions for our clients.

Providing strong and healthy competition to our industry peers.


Rising to any challenge is our specialty – and our motivation.

Our promises are kept.

The buck stops with us.

Excelling at communication – listening to others and empowering people to speak for themselves.


We think smart and challenge conventional thinking with innovation

Our colleagues are empowered to make decisions, and quickly.

We enjoy building technological solutions for the changing world of logistics.


Empowering the team to be decisive and have self-belief.

We ask questions instead of giving direct orders.

Respecting each other and pledging to avoid a ‘blame culture’.

Getting to know each other’s interests and building confidence as a collective.


We will never knowingly provide incorrect information.

What we say is what we mean.

We are accountable for our actions.

We are honest in our approach and our delivery.


Building loyalty through building trust.

Always doing the right thing.

Once a commitment is made, we make good on it.

We put our clients interests before self-interest.

Being sincere and appreciative at all times.

Watch our 20th Anniversary Video

This year sees us celebrate our 20th Anniversary. The business has come a long way since it’s first small office in Eccles in 1998. We are now the UK’s fastest growing Logistics business, with over 300 staff, offices around the Globe, and this year we are on target to achieve over £100 million turnover.

Our culture and values are driving factors behind this success. We empower our people to succeed, by staying true to our values and company ethos.

To show this we have created a short film, which tells how our people have developed, and how in doing so, have helped us grow to become the business we are today.