Olympic tweets to aid your fleets

Logistics News - Twitter to the Olympic RescueThe Heathrow Air Freight Forum (HAFF) have set up a Twitter feed to provide real-time updates to freight companies whose business may be affected by congestion in the build-up to and during the London 2012 Games.

By providing regular up-to-date information, HAFF hope to minimise delays and forearm followers to tackle issues as they arise. Twitter users can keep track of events by following @haffwg. The Twitter stream is also available on the website of software provider ASM at www.asm.org.uk. “It’s highly likely that freight forwarders will experience some issues with traffic volumes and road congestion during the Games,” said Peter MacSwiney, ASM chairman.

The airport was recently hit by controversy when the M4, which connects it to central London, was closed for emergency repairs. Diversions are still in place, rerouting vehicles of 7.5 tonnes or more around a damaged section of road. Further congestion is expected in coming weeks with one lane of the road reserved for official Olympic use only.

HAFF hopes that the Twitter feed will have a life beyond the Olympics and will be used to provide information about congestion, strikes and other issues affecting logistics companies based at and around the airport.


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